Gold Medal hosted more than 30 agents at its head office in Leyland for an ‘Access All Areas’ day, where they were able to meet with suppliers from around the world.
Agents were invited to attend 45-minute training sessions, as well as networking events with other agents and the Gold Medal team.
The operator said its ‘behind the scenes’ event had been set up to help agents build relationships with suppliers and each other.
Partners attending the all-day event were Tourism Western Australia, Emirates, Visit Ras Al Khaimah, Sun Siyam Resorts, Qatar Airways, Walt Disney World Resort and British Airways.
Trade Partnerships Director Karen Fletcher said: “Access All Areas is the perfect platform for our agents to build relationships with suppliers, and each other. Providing educational sessions in a comfortable and relaxed environment always receives strong engagement and the feedback from our attendees has been really positive.
“We are proud to have strong partnerships within the trade and are very grateful that they also see the value in meeting our agents, and sharing their first-hand knowledge that can’t be found just from brochures or online.
“The day also allowed agents to meet our sales and operations teams, people who they may speak to daily but have never met in person – again advancing relationships to create more successful partnerships.”