The Gibraltar Tourist Board has been confirmed as a new long-term associate partner of Cruise Lines International Association (CLIA) UK & Ireland.
The agreement will enhance Gibraltar’s brand awareness across the region, bringing them into CLIA’s wider community of cruise lines, travel agents and stakeholders.
As part of the agreement, the Gibraltar Tourist Board will sponsor CLIA’s flagship main conference in Southampton at the end of May 2022. It will gain further trade exposure via CLIA’s website, newsletter and yearbook.
Cruise lines have been visiting Gibraltar since last August, with 175 ships scheduled to call at its port throughout this year. Its tourism representatives are looking to highlight the host of attractions and activities visitors can experience during their visit to the British Overseas Territory.
CLIA UK & Ireland Managing Director Andy Harmer said: “We’re thrilled to welcome the Gibraltar Tourist Board to the CLIA family. Gibraltar is a firm favourite with cruisers and we’re delighted to see ships once again calling at this unique destination.”