G Adventures has announced a tree planting initiative, ‘Trees for Days’, to mark World Tourism Day (27 September).

The tour operator has said that, for every day a traveller is on a G Adventures trip, one tree will be grown in their name. Plus, the company has backdated the planting of trees for every day a traveller has joined a trip since the beginning of 2023.

More than one million trees have already been planted and the projects are currently in 17 locations around the world in areas that have been severely impacted by climate change through deforestation.

G Adventures founder Bruce Poon Tip said: “As the pioneers of community tourism, supporting local communities is at the core of our DNA. With the increasing urgency to help our planet, I’m thrilled to be announcing our Trees for Days initiative in partnership with Planeterra and Reforest. Our non-profit partner, Planeterra has been instrumental in sourcing the community based tree planting projects, and Reforest – which we invested in last year – is providing the technology platform.

Planeterra President Jamie Sweeting, added: “The planting of trees not only contributes to the removal of carbon dioxide from the atmosphere, but it helps promote healthier landscapes and ecosystems such as wetlands, grasslands, and forests, and provides crucial habitats, food, and shelter for wildlife, thus helping to maintain biodiversity. 

“Beyond that, helping local environments grow and flourish means they become more resilient to extreme weather events, which protects – and even helps develop – local communities and their sources of income, especially in rural areas. More trees also means cleaner air, and a reduction in the effects of extreme heat.”