Fred. Holidays new Director of Tour Operations Tricia Birmingham has implemented a new company structure with one team under one brand.
While continuing to offer a range of products, including European and worldwide rail, river cruise, tours and short and long breaks, they will all trade under the brand Fred. Holidays.
The Fred Rail Journeys, Discover and River Cruises brands have been dropped.
The company will continue to operate as General Sales Agent for Amadeus River Cruises, Pandaw River Cruises and American Cruise Lines.
Tricia has repositioned the team under five areas and made several key appointments.
Louise Cook, previously Administrations Manager for GoCruise and travel franchises is leading the newly formed Customer Contact Centre as Head of Customer Contact, and Simon Chambers, previously General Manager is Head of Product, including Cruise & Discover.
A soon-to-be-named, newly appointed Marketing Manager will lead a team to drive brand marketing and sales, via both consumer and trade.
Laura Wilson, previously Product and Sales Manager for Fred. Holidays Discover is now Head of Business Development and leads a newly-created team, incorporating GSA and Cruise & Discover, to support the growth in trade engagement.
Lorraine Brown, previously Operations Manager for Fred. Olsen Business Travel has become Head of Business Travel & Flight Services with the Fred. Olsen Business Travel area repositioned as the Business Travel & Flight Services team.
The team will continue to provide business travel and flight services to clients as well as internal aviation support for retail, franchisees and the tour operator.
The company is also recruiting for Product Support, Business Development Support and a Customer Service Administration Manager, with more roles to come in key areas such as Business Travel.
“Over the last six months I spent a lot of time with the Tour Operator and Retail teams, as well as with our franchisees, and it was clear that we needed to do better, to evolve, provide the right support and work in closer collaboration to complement each other and fuel further support and growth,” said Tricia.
“We have a portfolio of really exciting products that are creatively marketed and sold by a talented team of people. This new structure will provide us with a great base to build and strengthen our brand and product proposition, as well as increasing our agent following.”