APT & Travelmarvel has appointed cruise industry veteran David Winterton to the newly-created consultative role of Sales Marketing Lead.

David, who was most recently Brand & Marketing Director of Emerald Cruises, will start on 12 September.

He has been appointed on an initial six-month fixed term contract, with potential for an extended partnership.

Reporting to Managing Director for the UK & Europe Paul Melinis and Head of Marketing Transformation Katie Elson, he has been tasked with making the Australian-owned brands ‘household names’ in the UK, creating new lead and prospecting opportunities, and helping the company and its agent partners achieve ‘ambitious’ 2024 sales targets.

“We are delighted to welcome David Winterton to the APT & Travelmarvel family”, said Paul. “David’s contacts in the luxury cruise sector and understanding of the market are unparalleled, and his proven track record at elevating brands in this space make him the perfect addition to our team, as we drive our business forward at pace.”

The brands are also looking to hire a National Sales Manager and it will take on five more agents in its trade support and customers service centre.