Flexiski has become the sister brand of rival short ski break operator SkiWeekends.
The company has been bought from Hotelplan UK by Ski Elements in a move that Hotelplan UK Chief Executive Joe Ponte said gave Flexiski a ‘bright future’.
Ski Elements Managing Director Dan Fox said: “By acquiring Flexiski at such a late stage in 2021 we will be focusing on delivering a smaller, but great quality product for this coming winter and looking for strong regrowth in the future, with addition of a wider variety of experiential mountain breaks.”
“We understand that the Flexiski customers loved the chalets and the service on offer and are missing them this winter, the great news is that we fully intend to bring back more luxury catered Flexiski chalets for the 2022-23 winter season.
“For this winter season, in order to allow existing Flexiski customers to enjoy catered chalet short breaks, we will introduce our 11 SkiWeekends catered chalets product to them.
“Like all holiday companies, SkiWeekends consolidated its overall programme for winter 21/22, pre-pandemic it offered 48 resorts in eight countries and it will now progressively rebuild in a manner which matches the ever increasing demand for short break ski holidays.”
Before the pandemic, SkiWeekends and Flexiski offered the largest choice of short break ski holidays from the UK to the Alps—and this week’s merger will see them ‘rebuilding their market leading positions together’, Ski Elements said.
Flexiski focuses on four- and five-star hotels and premium premium chalets, while SkiWeekends provides value short stays in hotels from two- to five-star chalets in in the French resorts of Morzine, Avoriaz and Courchevel.
SkiWeekends, which used to be the trading name of Harris Holidays Ltd, ceased trading in August 2020 and the brand name was acquired by Ski Elements.