First Choice launches cancellation product with help from Dame Joan Collins

By Lisa James
20/06/2024
Home » First Choice launches cancellation product with help from Dame Joan Collins

First Choice Holidays has launched a new cancellation product, First Choice Flex, which allows travellers to cancel a package trip and receive a refund for any reason, up to 48 hours before departure.

First Choice Flex can be purchased at the time of booking for an additional fee of 10% of the booking price. It can’t be added subsequently and isn’t available for accommodation-only or flight-only bookings or for bookings made within 72 hours of departure.        

It allows customers to cancel their holiday up to 48 hours prior to their outbound flight’s scheduled departure time and receive a full refund of the holiday, excluding the First Choice Flex fee.

The direct-sell brand has launched a campaign to highlight the product with Dame Joan Collins.

In a video, Dame Joan says: “Life’s too short for holidays from hell. But plans you can cancel with 48 hours’ notice? Now THAT’S a Flex.”

The campaign has rolled out across national and consumer lifestyle media and First Choice’s webpage, YouTube and Instagram.

First Choice Managing Director Bart Quiton-Smith said: “First Choice Flex gives our customers the power of simply changing their mind, we know life happens, plans change, better things come along and so flex is the ultimate add on in empowering personal choice.”

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