Families are spending hundreds of pounds more on summer 2022 holidays, says Hays

By Linsey McNeill
09/02/2022
Home » Families are spending hundreds of pounds more on summer 2022 holidays, says Hays

Families are spending an average of £428 more on their annual holiday this year, according to Hays Travel.

Chair Dame Irene Hays said clients are looking to travel further, stay for longer and treat themselves more.

She said the firm’s bookings in the first week of February were up 34%, following the announcement of an easing of UK travel restrictions from this coming Friday.

That put business on a par with the same week in 2020, before the pandemic.

“We have seen an increase in bookings and sales week on week at our branches across the UK,” she added.

“While we are not completely back at pre-pandemic levels it is moving in the right direction. There has been a surge in bookings for the half term holidays and other ‘late’ or last-minute bookings right up to March.”

Dame Irene said that while Spain, Greece and Turkey remain popular for half-term, clients are increasingly looking to travel further afield with the east and west coast of America,  Mexico, Bali and the Maldives popular choices.

Clients are booking cruises as far ahead as 2024.

Around 50% of new bookings are for summer 2022 and along with holidays that were deferred last year and 2020.  “It is going to be a very busy summer for travel,” added Dame Irene.

She said Hays had noticed that people are booking for longer – 8-11 days instead of the more usual seven nights – and they are spending more to upgrade their destination and accommodation, pushing the average spend up by £428.

Around 50% of Hays customers are new-comers, up from 20% pre-pandemic. “Many people are seeking new experiences and specialist travel.  And many more people are using a travel agent than before the pandemic,” added Dame Irene.

“With international flights now resumed from most regional airports and the majority of requirements on tests and isolation lifted, customer confidence in travel is returning and the demand for a holiday is huge.

“We are looking at a busy half term and a bumper summer season for travel this year.  Many people are booking now for beyond 2022, especially for cruises, with new luxury liners in the fleet selling worldwide up to 2024. 

“We are delighted that the bounce back has begun and that our customers can finally have the holiday they’ve been waiting for.”

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