Airline embraces Eurovision

By Neal Baldwin
02/08/2022
Home » Airline embraces Eurovision

Bored by the same old boring airline safety videos? Then Brussels Airlines could be for you!

The flag-carrier has teamed up with the country’s 2021 Eurovision flops Hoovermatic to put the usual staid instructions about oxygen masks, life jackets and emergency exits to music, complete with a colourful video based around the work of celebrated Belgian surrealist René Magritte.

Michel Morieux, Head of Marketing for Brussels Airlines, explained: “Safety is our priority but that is not a synonym for bland at Brussels Airlines. For years we have tried to attract the attention of our passengers with humour and creativity.

“The result of the unique collaboration with Hooverphonic is the perfect example of this. We are very happy that our Belgian pride has taken up the challenge and pulled out all the stops to create a surprising song and clip that will be going around the world.”

It’s not the first time the airline has tried something different with its safety briefings. Previous efforts have included cartoons and a video featuring the national football team.

For their part, Hoovertronic said they thought writing a tune about safety instructions ‘would be impossible’, but the band that came 19th in last year’s competition were undaunted. Still, we’re not so sure you’d want to listen to this more than once…

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