Emma Raducanu named the new face of BA

By Linsey McNeill
21/12/2021
Home » Emma Raducanu named the new face of BA

British Airways has named tennis superstar Emma Raducanu as its latest global brand ambassador.

The airline will fly the British champ to tournaments and training sessions around the world, including next year’s French and US Opens and the Masters’ events in California and Rome.

The news follows Emma’s triumph at the US Open in September, making her the first British woman to win a Grand Slam title since 1977.

The airline, which flew Emma and her team home from the win, will be the star’s first British brand partner.

She said: “British Airways has taken such good care of my team and I ever since the US Open and I have felt their support everywhere I have flown.

“To be partnering with such an iconic British brand that can play a big role in my performance makes a lot of sense to me. I’m fascinated by aviation and we have some interesting projects planned together.”

British Airways has also been the airline partner to Team GB and Paralympics GB since 2008 and is currently the Principal Partner to Twickenham Stadium, Official Airline Partner to England Rugby.

The airline also flew the British & Irish Lions to and from South Africa this year.

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