EasyJet holidays has launched its biggest standalone marketing activity since the operator launched in November 2019.

A new brand campaign and tweaked logo have been unveiled ahead of the company’s first fully operational summer.

The campaign will run across digital, social media, radio and out-of-home, with the full advert launching on Sunday evening on ITV.

It also sees the return of hide & seek, the holiday provider’s first venture into TV, re-edited to emphasise on the brand and proposition.

Marketing Director Richard Sherwood said: “We launched our business in late 2019 with an ambition to shake up the holidays industry.

“After two years of uncertainty in the pandemic, the future looks incredibly bright as we enter our first fully operational summer and look forward to taking hundreds of thousands of people away on their well-deserved holidays.

“Our identity is evolving which meant it was time to create a bolder, more unique and contemporary logo for our business, which emphasises holidays but keeps us unmistakeably part of the easyJet family.

“We chose to debut our fresh new look with a new advertising campaign in time for summer.”

See the advert here.