EasyJet holidays is offering free holiday places for grandparents in what it calls a ‘unique twist’ on the traditional free kids’ places offers by package providers.
The operator’s ‘Grans Go Free’ offer allows one grandparent to go free on a family booking that includes at least one child.
The offer is available on family bookings to several European destinations including Spain, Greece and Italy. EasyJet holidays launched the offer after research conducted on its behalf revealed 51% of families have never holidayed with their grandparents abroad.
The offer has been launched during the final week of the easyJet holidays Big Orange Sale, which runs until Monday and has been launched to encourage the nation to take a ‘3G’ holiday – the term for getaways with three generations or more.
In the poll of 2,000 British adults, 56% said they regret not spending more time with grandparents and 54% said they hope to bring them on upcoming holidays. Furthermore, 59% of those surveyed say they want to spend more time with the older generations in their family, with 57% expressing a desire to make memories with grandparents on a holiday.
EasyJet holidays Chief Operating Officer Matt Callaghan said: “We’re proud to offer thousands of free kids places, but we feel it’s time to recognise the grandparents. This research shows how important grandparent and grandchild relationships are and how much can be learned from making time for them.
“We’ve launched our ‘Grans Go Free’ offer to tighten these important family relationships and allow travellers to get even better value, in addition to our Big Orange Sale.
“More families are choosing to holiday with grandparents, recognising the joy of a getaway is amplified when shared across generations. They are able to create new family memories which each generation will cherish – and for some of the parents, they might even have a free babysitter on hand too.”
The most popular destinations for a multi-generational holiday abroad are Spain (18%), Italy (13%) and France (13%). However, 54% say they would likely let their grandparents pick the destination if they were planning a trip together.
Despite the fact that 45% of those surveyed said the grandparents in the family are the bigger earners, only 35% would expect a grandparent to contribute financially to the overseas holiday.
Free grandparent places go on sale at 12 noon today (Thursday 1 February).