Dubai hotel group, The First Collection, is promoting a booking incentive for UK travel agents after launching its second property.

Travel agents can earn benefits such as hotel stays and shopping vouchers to spend in Dubai malls when they sign up to The First Group Hotel Rewards.

The initiative is open to all UK agents, including those in the leisure, FIT and corporate sectors.

The incentive applies to bookings for its newest property, The First Collection Business Bay, as well as its original Dubai hotel, The First Collection Jumeriah Village Circle.

To sign up to the incentive, agents need to email their credentials, such as a business card, to [email protected], and they’ll be a sent a link to join the programme.

Agents receive points for every booking made at a participating hotel, with more points earned for higher-value rooms categories. Incentives include an AED 100 shopping voucher (worth about £22) for every 30 points, which is 10 to 30 room nights, depending on the room category.