Dnata’s new touring and adventure brand Incredible Journeys has entered into a partnership with experience specialist Not in the Guidebooks.

As part of the deal, Not in the Guidebooks will give Incredible Journeys access to its product portfolio.

“Agents can now package an Incredible Journeys, Gold Medal or Cruise Plus holiday with any of our authentic local experiences,” said CEO Carol Savage.

“These range from taking an off-the-beaten-track multi-trip adventure, or a more immersive experience into the local culture of a destination, to adding a few day trips into a holiday itinerary to support local communities and environments.

“We also have an extensive range of wildlife and wellness holidays, and even language, creative and food-themed experiences.”

Dnata Travel Group B2B MD Simon Applebaum said: “We know that travel agents will be pleased that they are now able to book the iconic trips that Not in the Guidebooks are renowned for through Incredible Journeys.

“Not in the Guidebooks’ extensive range of day experiences and multiday tours worldwide are designed to immerse travellers into each destination, and we are looking forward to being able to assist our agents with incorporating these exciting options into their customers’ travel plans.”