Cunard’s 15-strong sales team is planning to visit 100 travel agencies next month to promote its 2025 programme.

The programme goes on sale on 4 October to Cunard World Club members and on general sale on 5 October.

Armed with updates and information, agent collateral, and Shine points to give away, the sales team will be joined by head office staff, to form the luxury cruise line’s biggest ever on-the-road campaign.

Director of UK Sales Tom Mahoney said: “Our valued travel agent partners are imperative to our success, and we are looking forward to catching up with many friendly faces, as well as strengthening relationships with newer partners, over the coming weeks. It’s incredibly important to have our extended team out on the road to highlight our ongoing appreciation to our travel agent partners. 

“What’s more, we have a fantastic 2025 programme to shout about, with the release of 180 new voyages – including no fewer than 19 maiden calls for our newest ship Queen Anne – and we are hugely excited to share all these exciting plans with agents up and down the country.

“We will also be hosting webinars and quizzes on Shine Rewards Club to support the new voyages, giving agents more opportunities to earn Shine points.”