Cunard names TUI Chief Marketing Officer as new President

Cunard President
By Linsey McNeill
04/05/2023
Home » Cunard names TUI Chief Marketing Officer as new President

TUI UK and Ireland Chief Marketing Officer Katie McAlister is leaving after 24 years with the operator to take up the role of Cunard President.

Katie, who has been CMO for the past five years, will leave TUI in July and join Cunard in August.

She will be replaced at TUI by Global eCommerce Director Neil Swanson.

TUI UK and Ireland Managing Director Andrew Flintham said Katie, who is on the TUI UK and Ireland Board and a member of its global marketing leadership team, had made ‘significant and lasting contributions’ to its business across various roles.

He credited her with the introduction of the ‘incredibly successful ‘Live Happy’ global marketing campaign.

“I would like to take this opportunity to thank Katie for everything she’s delivered during her time at TUI and wish her every success in her next role,” he added.

In a statement, Katie said: “This was an unrivalled opportunity to join an iconic travel company at a key point in its history. I am so looking forward to joining the team as it widens its appeal and expands its guest base whilst retaining its renowned luxury, signature touches.”

Sture Myrmell, UK President of Cunard parent Carnival, said: “We are delighted to have someone of Katie’s calibre join Cunard at this vital time of expansion.

“Her commercial and operational experience as well as digital transformation expertise and strategic oversight will build on the current team’s exceptional work to ensure that Cunard’s brand and growth opportunities are maximized as we look forward to the introduction of Queen Anne next year.”

The post of Cunard President has been empty since the departure of Simon Palethorpe, who resigned in September 2021.

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