Cunard has doubled its fam trip programme for 2023, with 160 agent places available across eight cruises.

Last year the line ran four fam trips but it took the decision to expand the programme in 2023 to enable agents ‘to immerse themselves in the Cunard experience’.

This year’s trips include a seven-night voyage to the Norwegian Fjords on Queen Mary 2, a three-night fly-cruise from Barcelona to Rome on Queen Victoria and a seven-night voyage to Alaska on Queen Elizabeth.

Agents can view the full list of fam trips and register for a place via the line’s trade platform, Shine Rewards Club.

The Alaska sailing is invitation-only, the line added.

Cunard will cover flights, hotel and meals for agents on fam trips.

UK Sales Director Tom Mahoney said: “Fam trips are always a fantastic opportunity for agents to immerse themselves in the Cunard experience and to really get a feel for what makes our brand so special.

“I’m sure that agents who’ve never sailed with us before will have the time of their lives and might also be pleasantly surprised by the relaxed, playful, and personable atmosphere on board.”

He added: “We know that once agents have sailed with us, they feel a greater affinity with Cunard and that can only be a good thing for our brand and for our network of agent partners.”