Culture Trip website sold to US digital media firm  

Culture trip
By Linsey McNeill
Home » Culture Trip website sold to US digital media firm  

Travel guide and small group tours website has been bought by US-based digital media firm US News & World Report for an undisclosed sum.

Culture Trip, founded in 2011, originally as an online travel guide, curates insider-led tours aimed at millennials.

It was the subject of a management buyout last year, led by Chief Executive Officer Ana Jakimovska who later announced the company was looking for a capital injection or a buyer.

“As we continue to find ways to help people make informed decisions, the Culture Trip website is a natural extension of our US News travel business,” said US News CEO Eric Gertler.

“Consumers want information they can trust and resources they can rely on when planning a trip.

“This acquisition now empowers millions of travellers with the tools they need to find the best value and experience.”

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