Cruise sales boost InteleTravel’s first-quarter turnover

By Linsey McNeill
Home » Cruise sales boost InteleTravel’s first-quarter turnover

InteleTravel says a ‘surge’ in cruise bookings contributed to a 28% increase in turnover in the first quarter of 2024 compared to the same period last year.

From January to March, cruise bookings represented 13.9% of sales, an increase of 5.3 percentage points on the first three months of 2023, it said.

InteleTravel declined to state its total turnover for the three-month period, but it said its top 50 agents generated over £2.5 million of bookings, with average sales of £50,000 per agent.

Top performers include Travel Less Ordinary’s Col Ord, who has booked 320 cruises in his first 12 months as an advisor.

There are now 20,000 InteleTravel agents in the UK and Ireland and the homeworking group has 95 preferred partners.

InteleTravel said top-tier members of its Partner Marketing Engagement Programme have seen their revenues increase 35.4% in the first quarter compared with the same period last year.

UK and Ireland Managing Director Tricia Handley-Hughes added: “The performance has been exceptional and we are excited by the growth in our cruise business.

“Our three-tier partner programme which we set up at the beginning of last year has been a game changer and the suppliers who have come on board with it have reaped the rewards with incredible support from our agents. 

“The disciplined, pre-planned delivery across various channels ensures we hit all the spots at peak times.

“Since the first quarter, the trend upwards has continued, and we expect to go from strength to strength and have yet another year of successful trading.”

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