Media campaign needed to give people confidence to travel, says industry

By Linsey McNeill
28/04/2021
Home » Media campaign needed to give people confidence to travel, says industry

The Government has been urged to launch a communications campaign to give consumers the confidence to travel again.

The Save Future Travel Coalition says a campaign should be part of a Tourism Recovery Plan to support the industry, which should include targeted financial support.

In a letter to the Secretary of State for Digital, Culture, Media and Sport Oliver Dowden, the Coalition also asked for an extension of the Youth Mobility Scheme to EU countries to help safeguard jobs.

And it said the Government must continue to protect UK consumers through support for Refund Credit Notes. The Civil Aviation Authority confirmed this week that RCNs could be issued until further notice, and they will be protected until September 2022.

The development of a Tourism Recovery Plan was recommended by the Global Travel Taskforce last November. In their letter to Mr Dowden, the Coalition said this should be developed ‘without delay’.

Emma Wade, Public Affairs Manager of Coalition member ABTA said: “The Tourism Recovery Plan should demonstrate how, through financial support to the sector, Government can level the playing field with our direct competitors across Europe who have received such support, and also UK industries such as hospitality, leisure and the arts.”

The Save Future Travel Coalition is made up of 15 travel bodies and campaign organisations which together represent the vast majority of outbound and inbound organised travel to the UK. They are:

  • ABTA – The Travel Association
  • AITO – the specialist travel association
  • Advantage Travel Partnership 
  • The African Travel and Tourism Association (ATTA)
  • Association of Northern Ireland Travel Agents (ANITA)
  • Association of Touring and Adventure Suppliers (ATAS) 
  • The Business Travel Association (BTA) 
  • Cruise Lines International Association UK & Ireland (CLIA)
  • Keep Travel Alive
  • The Latin American Travel Association (LATA)
  • The Pacific Asia Travel Association (PATA)
  • Scottish Passenger Agents’ Association (SPAA)
  • Seasonal Businesses in Travel (SBIT)
  • The Travel Network Group (TTNG) 
  • UKinbound 

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