The Cruise Lines International Association (CLIA) has announced Virgin Atlantic, Delta Air Lines and Air France/KLM have become event partners.
As part of the agreement, the airlines will be the headline sponsors of CLIA’s conference next year, which takes place from 23-24 May in Southampton.
Additionally Virgin Atlantic will sponsor next week’s CLIA Cruise Forum on 19 December in Windsor and Air France/KLM are the official airline partner for the CLIA RiverView 2024 Conference, which will be held in Amsterdam on 11-13 March.
There will also be a host of other activities, including webinars, trade updates and news from the carriers.
CLIA UK & Ireland Managing Director Andy Harmer said: “Fly cruise continues to increase in popularity for UK and Ireland guests, so our agreement with Virgin Atlantic, Delta, Air France and KLM is perfectly-timed to capitalise on this demand. The airlines can further increase their awareness and exposure across the industry, while agents can benefit from their extensive flight availability and expertise.”
Virgin Atlantic Director of Sales Nicki Goldsmith added: “We are extremely excited to be joining the CLIA partnership as an extended joint venture. We know there is huge growth opportunity within the cruise industry across mainstream, luxury and river cruise and we are confident that Virgin Atlantic, Delta Air Lines, Air France and KLM can support this growth throughout our destinations and premium product offering for all cruise customers. We look forward to working with the cruise lines and cruise agents more closely.”