Celebrity Cruises is to work more closely with staff in travel agencies who are responsible for marketing, with the launch of a new Marketing Partner Programme.
The programme has been built based on feedback from travel marketing teams. It is tailored towards marketing professionals that work alongside travel agents, so everyone understands the Celebrity brand and product. The programme could also apply to agents who do their own marketing.
The initiative will see the cruise line team up with more than 100 travel partner marketing contacts, enabling it to work closer with trade partners than ever before and educating and engaging them on the brand.
Marketing professionals who sign up will benefit from exclusive access to insider top tips, content and creative directly from Celebrity Cruises’ trade marketing team.
Partners will get monthly newsletters with brand and product updates, as well as access to ship visits in Southampton, Liverpool and Greenock hosted by the Celebrity trade team.
There will also be marketing workshops. The first workshops will take place in February and March.
Head of Trade Marketing Leigh Thomson said: “I am extremely excited to be launching this brand-new programme for our travel partners marketing professionals.
“Agents are always at the heart of our business, but marketing teams also have a strong part to play in our mutual success and I’m passionate about bolstering the wider team’s knowledge and support.
“Marketing professionals deserve the opportunity to invest in their learning journey with Celebrity Cruises, so that they too can drive passion for our brand.
“This is just the beginning of an evolving and ongoing programme. We will use feedback throughout the programme to ensure that we are always tailoring to the needs of the members so that they have the right tools and support all year round.”
Sign up to the programme here.