Business confidence among AITO members surges

By Lisa James
Home » Business confidence among AITO members surges

AITO is reporting a boom in business confidence among its agent and operator members.

The association’s latest Business Confidence Tracker Survey reveals 80% of members reported a year-on-year increase in turnover in the fourth quarter of 2023, and 62% expect turnover to increase in the next 12 months.

Confidence levels reached an index score of 60 – a notable increase on the survey’s previous peak of 42 in 2022.

The index score is far higher than the average. The latest ONS Business Insights and Conditions Survey, indicates an index score of 17 across all industries.

AITO Executive Director Martyn Sumners said: “We’re delighted to see such a positive outlook for AITO’s specialist tour operator and agent members, which reflects the busy start to the year.

“Whilst challenges remain, it’s reassuring to see such strong recovery for specialist travel – evidence of the sustained hard work and adaptability of AITO members.”

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