APT has appointed Brad Bennetts to the role of Head of Sales & Business development.

Due to join the business in early June, he will be responsible for driving sales for the river cruise, small ship cruising and touring offerings of both the APT and the Travelmarvel brands.  

He has been easyJet holidays’ Head of Distribution for nearly two years. Prior to that, he spent four and a half years as Senior Sales and Retail Operations Manager at Kuoni.  

“As we enter a new era of trade sales, Brad’s extensive knowledge of the UK travel industry and his genuine commitment to agents and their success make him the perfect choice to lead our efforts at this very exciting time for our brands. Trade sales account for 75% of our current business and we can’t think of anyone better to look after our travel agent partners from early June,” said Paul Melinis, Managing Director of APT & Travelmarvel. 

“Brad will oversee and develop our valued trade partnerships, as well as help agents to understand what ‘the APT difference’ really is.”

Brad said it had been ‘an honour’ to be part of easyJet holidays, which launched to the trade in August 2020.

He replaces Jessica Shelton-Agar, who left APT to move to the Middle East in January, after 10 years with the brand.