Blue Bay Travel says last week was its best trading week in the company’s history.
The operator said sales for the whole of November are up 200% year-on-year. Blue Bay’s previous ‘best week’ was this summer.
CEO Alistair Rowland said: “Registering our all-time best trading week is an incredible result for our team. But it’s made even more pleasing when you consider the timing, the work we’ve put into strengthening our exclusive product offering, and our strategic approach in getting this product to market.
“November is, generally, a less prolific booking period. But we’ve used this year to better understand our audience, including their shifting holiday requirements and booking patterns.
“The diversification of our core portfolio, as well as our delivery via highly targeted campaigns has proven to be a winning combination. We’re ecstatic with the results, it’s a perfect way to round off a strong year for the brand.”