Barbados Tourism Marketing CEO Dr Jens Thraenhart has left the organisation.

The Board of Directors said it had ‘mutually agreed to part ways, effective Friday 14 July.”

Chief Financial Officer Craig Hinds will act as CEO until a replacement is found, it said.

Dr Thraenhart was appointed in November 2021 and Chairman of the Board of Directors Shelly Williams thanked him for his service, adding: “We have reviewed the BTMI’s business and operations and strategy going forward and we have agreed that the BTMI needs to go in a different direction to ensure the growth of Barbados tourism.

“According to the Central Bank, tourism continues to drive the economy in Barbados, through employment and generating business.

“Our focus is on making sure we deliver growth by looking at new and emerging markets, increasing airlift and cruise business, and all of the ways that will allow Barbadians to see the financial returns from tourism.”