Barbados sets up tourism call centre

By Lisa James
Home » Barbados sets up tourism call centre

Barbados has set up a tourism call centre for visitors seeking information on travel protocols, test queries, and other tourism related matters.

The Barbados Tourism Call Centre was piloted at the beginning of the COVID-19 pandemic, and will now become a permanent fixture.

The Barbados Tourism Marketing Inc. (BTMI) said the freephone number has evolved into one of the organisation’s most valuable tools, as a comprehensive hub for all tourism queries.

Chairman of the Board of Directors of the BTMI, Roseanne Myers, said: “We recognise that travel in the COVID-19 era has become challenging, and as the leading tourism agency we have to do more to interact with our visitors to facilitate inbound and outbound travel. 

“The Tourism Call Centre is open 24/7 and has now become part of the way we do business. Each time the phone rings, a human voice answers and seeks to respond to those matters raised or direct callers towards a solution.”

Since the pilot began, in January, operators have handled more than 2,500 calls and 7,500 webchats from around the world, and currently average about 100 calls and 300 webchats a week.

“The simple act of being able to pick up the phone and get immediate answers brings comfort to travellers at a time when everything in the world feels so uncertain.”

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