BA embarks on ‘most important journey yet’ – to save the planet

By Lisa James
07/09/2021
Home » BA embarks on ‘most important journey yet’ – to save the planet

British Airways customers can now purchase sustainable aviation fuel as part of the airline’s commitment to sustainability.

The offer is one of several initiatives the carrier has announced as part of its new sustainability programme, BA Better World,

At an event at BA’s Heathrow engineering base on Tuesday morning the airline unveiled a new look for one of its most fuel-efficient short-haul aircraft, an A320neo, which it has painted in its new BA Better World sustainability colours as part of a partnership with aircraft manufacturer Airbus.

BA also announced a collaboration with bp, committing to source sustainable aviation fuel on all its flights between London, Glasgow and Edinburgh during the UK’s COP26 climate change summit being held in Glasgow later this year.

Sustainable aviation fuel (SAF) is blended with traditional jet fuel to comply with aviation fuel certification standards. The SAF sourced for the COP26 period provides a lifecycle carbon reduction of up to 80% compared to traditional jet fuel.

CEO and Chairman Sean Doyle said: “With BA Better World we’re on our most important journey yet – to a better, more sustainable future and one which will ensure the long-term success of our business.

“We’re clear that we have a responsibility to reduce our impact on the planet and have a detailed plan to achieve net zero carbon emissions by 2050, including investing in more fuel-efficient aircraft, improving our operational efficiency and investing in the development of sustainable aviation fuel and zero emissions aircraft.”

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