Attraction World has signed a deal with Holiday Extras as part of expansion plans under its new owner.

The tours, activities and attractions specialist will sell its product via Holiday Extras, the UK’s market leader in extras such as airport parking, hotels and travel insurance.

Attraction World Chief Executive Officer Olly Nicholls said: “Working with Attraction World opens up a host of great experiences for Holiday Extras customers.

“During what has been a very difficult time for the travel industry globally, it is great to see such iconic brands collaborating.”

Holiday Extras Breaks Managing Director Sean Hagger added: “Attraction World’s range of experiences were a perfect addition to extend and grow our offering.

“We’re looking forward to expanding the huge range of UK breaks we offer, beyond  theatre, theme parks, London city breaks and more.”

Attraction World was bought out by a private equity group in June and created a new role of Head of Product for long-standing member of staff Phillipa Standley shortly after.