Attraction World Group CEO Olly Nichols has pledged to invest further in its retail trade team following its acquisition by a newly-launched investment consortium.
The ticketing company has been acquired by Montana World Investments, with financial backing from New York-based Highmore Group and additional investors in the US and the Netherlands.
AWG’s executive team, led by Olly (pictured right) and Chief Operating Officer Justin Mahoney (left), will remain with the business as shareholders in Montana.
“Justin and I are delighted to announce this news,” said Olly. “The acquisition by Montana World Investments allows Attraction World Group to further scale our product portfolio, technology capability, and engagement with our UK retail partners, who are at the very heart of AWG.
“Having already invested significantly in our retail trade team under the stewardship of Kelly Hayre, we will look to invest further to remain as the number one ticketing partner for experiences to the UK travel trade”