Attraction World is moving ahead with its expansion plans just a month after announcing it had been bought by a private equity company.

The experiences supplier has promoted long-standing member of staff Phillipa Standley into a new role as Head of Product.

She will join the company’s leadership team alongside CEO Olly Nicholls, Chief Operating Officer Justin Mahoney, Head of Marketing Neil Langdon and Head of Operations Vanessa Matthews.

Attraction World is also looking to recruit a new Head of Strategic Partnerships as it looks to expand into new areas of distribution following its renewed partnership with Thomas Cook last year.

Ms Standley joined Attraction World in 2009 and was previously Senior Product Manager.

CEO Olly Nicholls said Ms Standley has been ‘pivotal in helping the business navigate its way through the challenges of the COVID-19 pandemic’.

Last month, Attraction World announced it had been bought by the private equity group that recently acquired its strategic partner Prioticket.

Ten Oceans Private Equity, founded and controlled by Dutch entrepreneur Lara Timmerman, has paid an undisclosed amount.