APT & Travelmarvel will support its Peaks campaign with SkyAdsmart TV advertising for the first time.

Its 30-second advert, which introduces Travelmarvel to a new audience, will air between 7 January and 28 February next year.

In addition to including the operator’s direct number and website url, the advert says viewers can book with a travel agent.

The TV ad backs up a New Year sale, which includes savings of up to 50% as well as value-added incentives such as cabin upgrades, valid on bookings before 31 January 2023.

The company said its newly bolstered sales team will support the trade during Peaks with a ‘comprehensive’ toolkit of marketing assets, available on the APT Agent Hub at www.APTAgentClub.co.uk.

Head of Sales & Business Development Brad Bennetts said: “Helping the trade to have a highly successful 2023 Peaks is of paramount importance as we set the tone for an important year of trading.

“We will be delivering outstanding savings during the January booking period to help our valued agent partners maximise sales during this key window, and our Flexible Booking Guarantee is back for all 2023 bookings, meaning that guests can secure their future travel plans without risk.”