APT and Travelmarvel have announced the appointment of a new Marketing & CRM Manager.

Darren Birch joins the APT team following sales and marketing roles with Virgin Holidays, Emerald Cruises and, most recently, as most recently, with Travel Counsellors as interim Customer Marketing Manager.

In this position, he will develop trade campaigns and provide sales, marketing, digital and training material.

“Having watched APT evolve from a newly launched brand in the UK into a major player in the cruise and touring arena, I am excited to have joined such an ambitious and dynamic company,” he said.

“I can’t wait to play my part in APT’s impressive trajectory towards becoming a household name.”