Anwar Sohawon joins Travel Gossip as Sales Director

By Lisa James
11/04/2023
Home » Anwar Sohawon joins Travel Gossip as Sales Director

Travel Gossip has appointed Anwar Sohawon to the newly created position of Sales Director.

Anwar joins today (Tuesday 11 April) from TTG Media, where he worked for more than six years, in roles including Head of Advertising and Senior Partnerships Manager. 

Before that, he held senior account management positions at Travel Weekly and Travel Daily.

Anwar’s appointment is part of a restructure of Travel Gossip’s commercial team, which sees promotions for Head of Sales Jessica Simpson and Business Development Manager Ellis Burns.

Jessica becomes Head of Partnerships, tasked with nurturing business relationships with Travel Gossip’s growing number of key trade partners, while Ellis is now Trade Relationships Manager, overseeing key activities of the business including Big Agent Rewards, Take 5 live broadcasts and travel agent outreach.

Travel Gossip Managing Director Bruce Martin said: “Exciting times are ahead for Travel Gossip as we continue to establish our brand at the heart of the travel trade and the appointment of Anwar and well-deserved promotions of Jessica and Ellis are key to our plans.

“I’m thrilled Anwar is joining Travel Gossip. He has an impressive range of skills and expertise and an invaluable wealth of experience in the travel industry, which will spearhead our continued growth both in our core services and in seeking out new opportunities.

“Jessica’s performance over the last two years at Travel Gossip has been exceptional and, in her new roles, she will be able to utilise her strengths and focus on building long-lasting and mutually beneficial relationships with our key travel trade partners.

“Her expertise in this area is second to none, and we’re excited to see the positive impact she will have in her new role.

“Ellis has had a brilliant first year at Travel Gossip and will now lead on key travel agent engagement activities such as the delivery of our popular Take 5 broadcasts and our Big Agent Rewards agent incentive website.”

Bruce added: “Our innovative approach to travel trade media services has seen a tremendous surge in popularity, and we’re thrilled to have become a trusted source for industry news and updates.

“Our flagship product, Travel Gossip News, has become the go-to platform for many in the trade, boasting an impressive open-rate of over 50%.

“Moreover, we’re proud to have delivered five million B2B campaign impressions on social media, helping businesses connect and reach their target audience more effectively.

“As we move forward, we’re committed to creating more opportunities for travel agents to network and build meaningful relationships.

“In line with this goal, we’ll be hosting over 40 travel agent networking events this year, providing a valuable platform for industry professionals to connect and share insights.

“At Travel Gossip, we’re passionate about driving innovation and positive change within the travel trade industry, and we look forward to continuing to serve as a trusted partner and resource for businesses of all sizes.”

Anwar said: “I’m thrilled to be joining the highly innovative team at Travel Gossip and am excited to bring my 10+ years of experience in connecting suppliers with travel agents to the table.

“With our suite of powerful trade engagement tools, I look forward to helping both our new and existing partners connect with travel agents in meaningful ways.”

Anwar can be contacted at [email protected]

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