Ambassador Cruise Line’s first-ever TV ad launches today.
It will appear on both terrestrial and satellite channels throughout the rest of the year.
The ad, which focuses on the line’s service, cuisine and entertainment, has launched in the same week that Ambassador put on sale its 2024/25 season.
It highlights the line’s no-fly cruises from eight regional UK ports and forms part of a broader campaign including radio, print, direct media, direct marketing and digital and social media.
Filmed on Ambience, the TV ad features a musical number set to an adaptation of the 1940s classic song ‘Enjoy Yourself’ and includes star appearances from Ambassador crew members and genuine guests enjoying a recent cruise.
Chief Marketing Officer Gordon Nardini said: ‘To create standout for the premium value offering we are looking to establish in a very competitive market, our marketing strategy for Ambassador is to highlight our authentic cruising experience including the great service provided by our friendly team that lies at the heart of our premium value product proposition.
“We wanted the advert to reflect life on board and celebrate the benefits of sailing with Ambassador, where guests enjoy great value without compromising on quality or experience.
“We feel that the ‘West End’ quality entertainment is one of the elements that makes us stand out from our competitors, and that’s why we chose this as the focus of our all-new TV ads.
“Our aim with these spots is to bring a light-hearted look and feel to the brand while illustrating how our expertise means that we can ensure that our guests enjoy the perfect holiday with us while experiencing the warmest welcome at sea.”
The 60” launch commercial will debut today at 9.52 am during Hi-De-Hi on Gold, with the first airing on terrestrial TV at 5.42 pm on Channel 4 during Strangers On A Plane.
60” and 30” versions of the spot will continue to air throughout the year across terrestrial and satellite channels matching Ambassador’s 50+ demographic including Gold, Yesterday, Sky Atlantic, Sky Sports Golf, Sky Sports Cricket, Talk TV and the Food Channel.
Shorter iterations have also been created for use across LinkedIn, Facebook, Instagram, TikTok, YouTube and display networks, accompanied by a ‘Making Of’.
