Royal Commission for AlUla has launched its new travel trade hub and online training platform to further drive awareness of the destination and to help travel agents to learn, market and sell trips to AlUla.

The new portal, which launches today, allows agents to discover AlUla, Saudi Arabia and learn from an extensive collection of training resources.

This one-stop shop serves travel industry partners with a hub of inspiring content to educate and support the trade, all whilst ensuring the brand positioning and messaging of AlUla to travel partners.

Features include a dynamic five module trade training programme, a trade toolkit including downloadable factsheets, brochures and visitor guide, video and training webinars, trade rewards and incentives, regular news and product updates as well as the opportunity to attend upcoming events.

Claire Golding, AlUla UK Director, said: “We are delighted to be working with and supporting our valued trade partners across the UK and Ireland by providing an AlUla Specialist training programme, together with a practical digital trade hub, to inspire and to allow the trade to engage with us as this incredible destination welcomes international visitors.”

Find out more here.

Also – sign up for the special AlUla webinar which is taking place on 2nd September at 2pm