Former Classic Collection Holidays Product and Commercial Director Alex Gavalda has joined Travel Counsellors as Commercial Director.

Alex has also previously spent 15 years within the commercial team at Kuoni and also worked at VIVID Travel as Commercial Director. 

In this newly created role at Travel Counsellors, Alex will be responsible for shaping and implementing the commercial strategy.

UK Managing Director and Chief Commercial Officer Kirsten Hughes said: “His experience, dynamic approach to commercial strategy, and passion for the travel industry makes him a perfect fit for our team. 

“Alex’s leadership in this new position will be instrumental as we navigate the next phase of our commercial strategy, particularly as we continue to cement our standing as a leading tour operator in the premium leisure space.”