Africa’s Travel Indaba attracts more exhibitors than expected

Indaba24
By Linsey McNeill
14/05/2024
Home » Africa’s Travel Indaba attracts more exhibitors than expected

Pan-Africa travel trade show Indaba has attracted 1,245 exhibitors, 145 more than expected.

The show, which is taking place in Durban in South Africa this week, is being attended by around 1,000 buyers from 55 countries, including 75 delegates from the UK. Among them are representatives from agent-friendly brands Major Travel, 2by2 Holidays and Encounters Travel.

Major Travel Director of Strategy and Development Abbas Datoo said: “Right now the value of money proposition in South Africa is just incredible.”

He said sales of the operator’s newly-launched Major Safaris brand have ‘exceeded expectations’.

“We have been selling Africa for a while but we launched Major Safaris last year after taking on some real Africa specialists,” added Abbas. “We wanted to tell the trade that we have a specialist team in place.”

Major Safaris has a team of three in the UK and a calls centre in Cape Town in South Africa. “It’s very much a service-driven product and agents are liking it,” added Abbas.

“Africa is good for agents because it is tailormade so they will make more money.”

Africa’s Travel Indaba serves as a platform for tourism professionals from across the African continent and around the world to network, showcase their products and services, and discuss industry trends.

This year’s show, themed Unlimited Africa, features more bolstered engagement sessions and networking opportunities. Tourism Minister Patricia De Lille said the theme was apt because it ‘spoke to the unlimited potential of the continent’, which boasts diverse landscapes, cultures and experiences. 

“Africa’s Travel Indaba emphasizes the importance of networking, collaboration and building bridges across borders. It is one of the powerful platforms that we must continue to use to drive and advance a positive and powerful African tourism story,”  she said.

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