Advantage takes lobbying to next level with new Policy Advisory Group

By Lisa James
Home » Advantage takes lobbying to next level with new Policy Advisory Group

The Advantage Travel Partnership has created a policy advisory group so members can help shape the association’s lobbying efforts to benefit the whole industry.

The Advantage Policy Advisory Group (APAG) is comprised of 10 self-nominated members from across the UK, who will be able to have input into Advantage’s lobbying strategy.

Advantage CEO Julia Lo Bue-Said said: “Together with AITO, we have made good progress over the last couple of months in developing our lobbying strategy.

“The direct engagement with our respective memberships remains vital to ensure that any policy asks are relevant to them and reflect the needs of their businesses.

“The success of our lobbying efforts relies heavily on us all working together to amplify the voice for outbound travel amongst the relevant Government departments, and our members play a key role in this.”

One of Advantage’s key areas of focus in 2023 will be to help members engage with their local MPs.

James O’Donnell of Eton Travel, a member of the newly formed APAG, added: “During the pandemic, Advantage was such a strong advocate for our industry and worked tirelessly to get our message heard.

“Advantage is now naturally seen as the industry leader in this area, and their work has opened so many doors and opportunities to raise the profile of the industry.

“I completely support this latest initiative and can’t think of a better vehicle to get our thoughts and needs across to government, think tanks and interested parties.”

The group’s first meeting is set to take place before the end of the year, with subsequent meetings taking place quarterly.

In addition to James, the other members are: Jacqueline Dobson, Barrhead Travel; Jeanne Lally,  Travel Bureau; Tony Mann, Idle Travel; Martin Founds, Anglers World Holidays; Damian Murphy, Terra Travel; Ashley Quint, TravelTime World; Andy Cooper, Kognitive; Sharon Thompson, Thompson Travel and Suzanne Horner, Gray Dawes Group.

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