The Advantage Travel Partnership is launching its ‘biggest marketing campaign ever’ to support its members during Cruise Month.

The consortium’s campaign, Navigate New Horizons. includes giving members extra tools, content and resources during the month, and sending out 2,000 copies of its Navigate magazine to members’ customers.  

Around 50,000 customers will also receive a digital version of the magazine.

Advantage will have consumer prize draw for five- or seven-night cruise with AmaWaterways.

Advantage Travel Partnership Senior Commercial Manager for Cruise Jonny Peat said: “Cruise continues to play a massive role in our commercial strategy and across our business, generating over £0.65bn of revenue annually and growing. Our members see cruise as a key area of growth for their own businesses and we are continually looking at ways we can best support them.

“Cruise Month is a great opportunity to secure new bookings as well as convert those who are ‘Yet to Cruise’. Our Navigate New Horizons campaign is our biggest marketing campaign ever, and with the inclusion of our first-ever consumer prize draw, it’s sure to help drive customer acquisition.”

Jonny added more than 100 members just a webinar to launch the campaign, which he says ‘underpins the high level of engagement that members have for the sector’.