Advantage puts more umph behind Cruise Month

By Linsey McNeill
Home » Advantage puts more umph behind Cruise Month

Advantage has stepped up its marketing activity for this year’s Cruise Month, with the launch of an Around the World on Waterways campaign.

In addition to providing members with an increase portfolio of tools and resources, Advantage is also giving them the opportunity to join an exclusive AmaWaterways FAM trip this November.

Advantage has also joined forces with Celebrity cruises to trial its new initiative, On the road with Celebrity Cruises, during which representatives from both organisations will visit members from across the country, focusing on yet-to-cruise customers.

Advantage Chief Commercial Officer Kelly Cookes said: “Cruise is of significant importance to us as a business and accounts for over a third of our leisure turnover.

“Across the Partnership we are placing more emphasis on the cruise sector than ever and plan to grow our share even further.  The market is booming and we want to make sure all of our members are capitalising on the sales opportunities whilst supporting them on their growth journey.”

Advantage will also be distributing the twice-yearly edition of its cruise-focused consumer magazine, Navigate. The publication is usually distributed digitally, but during Cruise Month and for the first time, members will also be receiving printed copies.

Additionally, two Navigate Bookazines, Advantage’s series of digital bookazines, aim to give greater insight into the cruise market, will be issued during the month with themes that include Luxury Cruise Lines and Cruising Trends.

Plus, details of dedicated offers content will be shared with members’ customers throughout cruise month.

Cruise Commercial Manager Jonny Peat added: “Cruise month gives us a great opportunity to really focus on the sector and with the amazing support we get from our cruise partners, and we believe it’s going to drive a significant growth for members.

“Not only will members get great support to help them capitalise on cruise month, but we will also be giving them the opportunity to win amazing prizes including Amazon vouchers and goody bags from cruise partners, through a gamification initiative called ‘Anchors Aweigh’.

Advantage’s intranet hub will house all the content available for members to access, including digital assets, banners and cruise video content, with Point of Sale hitting members stores from 7 September.

The consortium will be hosting its 2023 Cruise Conference for members of its Latitude cruise-focused product community from 18 – 20 November 2023 onboard Uniworld’s river cruise ship Joie de Vivre.

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