Advantage Travel Partnership has promoted Cruise Commercial Manager Jonny Peat to Senior Commercial Manager – Cruise with immediate effect.

He has taken full control of the Partnership’s end-to-end cruise proposition, reporting to Head of Commercial John Sullivan.

Having joined Advantage 18 months ago, Jonny has led a number of key strategic initiatives over the past year, which have culminated in Advantage delivering over £500 million cruise revenue annually, it said.

Jonny is also responsible for developing the Advantage Latitude programme, which has attracted 300 members.

Announcing his promotion at the Advantage Cruise Conference in Paris aboard Uniworld’s Joie de Vivre, John Sullivan said: “Since Jonny joined us our cruise proposition has gone from strength to strength. In the last 18 months, he has completely redesigned our cruise offering, ensuring that our 300 Latitude members and the wider membership receive the very best support and we also consistently deliver for our business partners.”

Jonny added: “I am delighted to have been recognised with this promotion. Advantage has allowed me to grow and develop in the time that I have been with the Partnership, and it’s been very gratifying to see the success we have achieved over the last year.  

“I absolutely love working with members and business partners and cruise remains a passion of mine. I am very excited by the far-reaching strategy we have set ourselves for 2024 which will see us deliver even more value to our members and business partners.”