Advantage on hunt for best conference destinations

By Lisa James
Home » Advantage on hunt for best conference destinations

Advantage Travel Partnership has renewed its drive to find the best destinations for future conferences after feedback from delegates who went to its April convention in Madeira.

Survey results from delegates attending the four-day conference show that while 74% of delegates had not visited Madeira before, 99% would consider visiting again.

The survey also ranked destination as the primary influence for delegates deciding whether or not to attend, and 96% of attendees agreed immersive in-destination activities should be included within the programme.

The feedback showed flight duration would not be a barrier for attending conference, with short, mid and long-haul travel all being equally attractive options, further increasing the choice of destinations for hosting future conferences.

In response, The Advantage Travel Partnership has created a new Request for Proposal (RFP) to help choose the destinations for the groups’ future annual conference over the coming three years.

Advantage CEO Julia Lo-Bue-Said said: “We certainly raised the bar in Madeira and are now keen to explore destinations for future conferences where we can continue to delight and excite delegates, whilst ensuring the Advantage conferences continue to offer a fantastic experience for all those attending.

“We would love to hear from destinations that can offer fantastic conference spaces, as well as in-destination experiences that allow delegates to immerse themselves fully in the location.

“It’s clear from our survey results that attending delegates become ambassadors for the destinations they visit, so the more immersive and dynamic the conference and destination experience, the better.”

Previous recent Advantage conference locations alongside Madeira include Cadiz, Miami, Nice, Bodrum, Dubai, Lucerne and Malta.

The new Advantage RFP is available here.

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