Advantage launches new initiative to help boost bookings

By Linsey McNeill
Home » Advantage launches new initiative to help boost bookings

Advantage Travel Partnership has collaborated with national tourist boards to create a toolkit for members ahead of the expected reopening of international travel on 17 May.

It includes a range of B2C and B2B assets, such as customer magazines and short bookazines to provide inspiration on where to stay and what to do, plus email marketing opportunities with latest offers and solus emails.

It has already partnered with Italy, Madeira, Morocco, Tenerife and Gran Canaria and is in discussions with other tourist boards to incorporate them into its campaign.

Advantage said the country campaigns will dovetail into its wider ‘Say hello again to…’ campaign. They include blog content and digital assets for agents to share across their own social media pages, as well as video content that can be used on in-store televisions and on travel agents’ websites and social media channels.

Also included are destination spotlight videos, which consist of interviews with country representatives to showcase the region, which can be used as a training tool for members, said Advantage. 

From early May, Advantage will host ‘supplier buzz sessions’ to help expand agent product knowledge. Agents will also have access to the member product communities through email and digital magazines, reaching segmented member groups for products such as touring, cruise, luxury and the over 50s market.

In addition, Advantage has produced a checklist for its members so that they can provide accurate advice to their customers. The list includes items such as checking each destinations’ entry requirements focusing on testing, quarantine and vaccinations. It also lists sources where agents can look at local restrictions around social distancing and wearing of masks.

Leisure Director Kelly Cookes said: “As we await the details of the country classifications and Green List announcement, we want to ensure our members have all the tools needed to handle any travel enquiries and bookings.”

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