Advantage has launched a multi-channel marketing campaign to support agents in January and February.

The ‘Holidays are sooo 2022’ campaign includes a customer print and digital magazine, its largest ever point of sale pack, social media support, dedicated cruise content, ready-to-use use blog/email content, digital assets, how-to guides and marketing tips. 

Personalised printed copies of the Journeys magazine will be sent to over 150 member branches who have opted in to receive it to be mailed to potential new and existing customers. It will also be available on the racks in-store.

In addition, a digital version will be available to all members, which will be emailed to customers on behalf of members who are part of Advantage’s direct marketing programme.

Each of these will be personalised to the member, with the agency’s branding and call to action.

Digital assets that can be used for websites and on social media have also been created to specifically help promote the magazine to members’ customers.

To encourage members to dress their stores for the January booking period, Advantage has created a point of sale pack, which contains a selection of banners covering different holiday types and destinations.

These include a dedicated ‘Why Book with Us’ banner, showcasing the various benefits of booking with an independent travel agent, such as financial security and extensive travel knowledge.

Advantage has also created a ‘Part of Something Bigger’ banner to demonstrate the consumer benefits of their local travel agent being a member of a larger consortium.

It will be running a competition to encourage its travel agent members to dress their store sfor the turn-of-year booking period and members have been asked to submit photos of their shop windows with the point of sale assets and Journeys magazines on display.

Members who take part in the competition can win a luxury food hamper to treat staff at the end of the peaks campaign.

Advantage has also created a range of banners for Facebook, Twitter and Instagram to help promote holiday types and destinations with the ‘Holidays are sooo 2022’ badge.

Its private members’ Hot Offers Facebook group will provide a forum of up-to-the-minute tactical offers from Advantage’s supplier partners. Members can then lift the relevant deals and share on their own social media feeds.