The Advantage Travel Partnership has appointed Jonny Peat as Commercial Manager – Cruise.

His appointment comes as Advantage looks to grow its share of the market on build on the £400 million-worth of cruise sales it makes each year.

Mr Peat joins the consortia from Celebrity Cruises where he has worked since 2014 in a number of positions, most recently as Luxury Business Development Manager and before that, Regional Sales Manager.

He previously worked with Viking Cruises, Thomas Cook and Princess Cruises. 

He will report to Head of Commercial John Sullivan and starts his new role on 29 April.

Mr Sullivan said: “Jonny is a great appointment and will be a strong addition to the team as we focus on growing our share of the cruise market moving forward.”

“With his extensive experience of the UK cruise sector and a strong profile across the UK travel industry, he will work closely with our network of cruise partners to further strengthen our cruise proposition for members as well as help us drive our overall cruise strategy, through developing a robust and enhanced communications and events programme with our Cruise Champions.

“Whilst cruise was badly impacted during the pandemic, the long-term growth prospects of the industry remain strong, and we want to be in a position to fully leverage the opportunities this will bring for members.”