Advantage Travel Partnership’s 20024 conference in Cancun will be themed Buen Futuro – Pace. Passion. Purpose.
Buen Futuro means good future in Spanish. “We feel the term perfectly encapsulates our vision of a positive future for the travel industry and beyond, whilst also emphasising the importance of looking forward with optimism and embracing the transformative nature of travel,” said CEO Julia Lo Bue-Said.
“Pace underscores the need for agility and adaptability, passion highlights the essential role that enthusiasm and commitment plays in driving success and innovation, and purpose speaks to the deeper motivation behind the work done across the travel sector.”
Two more speakers have been announced for the May conference, which will incorporate the Independent Travel Management Company Summit.
Social entrepreneur Natalie Campbell, co-CEO of the ethical water brand Eelu Water, and Head of Travel at The Sun Lisa Minot, will join the line-up.
“We are hugely excited to have Natalie and Lisa join us in Cancun,” said Julia. “Both have impressive careers and will deliver insightful and motivational sessions at the conference, with Lisa giving her views on the UK consumer travel landscape and Natalie, who has a personal mission to create a world where people can do good and live better will share with delegates what she believes are a business’s responsibilities in the 21st Century.”
