Adrian Keating has left his VP role at Norse Atlantic to join PLAY as Executive Director Sales and Marketing.

He joined Norse in August 2021 but announced on Linkedin last month that he was taking up a new role.

It was confirmed today that Adrian will lead PLAY’s teams across sales, distribution, marketing, PR, in-flight, ancillary and cargo.

He started his career at British Airways and has also worked at easyJet, Etihad, Malaysia Airlines and Air Transat, and was most recently VP of Sales, Marketing and Distribution at Norse.

“Joining PLAY as the airline celebrates welcoming its one-millionth passenger marks an exciting new chapter in my career,” Adrian said.

“This role offers a fantastic opportunity to lead a talented team and I look forward to contributing to PLAY’s continued success and growth, and to helping shape the future of the airline industry through innovative and forward-thinking strategies.”

PLAY’s Chief Commercial Officer said Adrian’s appointment was a ‘pivotal moment’ for the company.

“With his exceptional and proven track record of delivering results, Adrian is the ideal candidate to join our team and to drive commercial success. I am really happy to welcome him on board my team, and I look forward to working closely with him to reach even greater heights and success,” said Sonja Arnórsdóttir.