Digital technology and marketing agency Adido has become a member of AITO.

The Bournemouth-based agency – which works with travel clients including Simpson Travel, McCabe Travel, The Luxury Villa Collection, Gap360, Pelorus and Mersey Travel – is the first full-service digital agency to join the group.

Adido met a series of criteria, relating to AITO’s customer quality charter and promotion of sustainable tourism initiatives, to become a member. Earlier this month the company also won a digital marketing contract with fellow AITO member Peter Sommer Travels.

Adido CEO Andy Headington, said: “This is a real milestone for us and we’re very proud to be accepted as an AITO member. Our travel insight and know-how means we now work with a number of businesses across the industry, and this recognition further underlines the progress we’ve made. We’re eagerly anticipating working alongside AITO and its other member organisations.”

AITO Executive Director Martyn Sumners said: “We’re pleased to be welcoming Adido into the AITO membership. We are careful to review all new applications to AITO so that those that join really add value to our members. We believe that Adido’s vast experience in all areas of travel and technology will be a real asset going forward.”