ABTA has launched a new social media campaign with influencers, which has been designed to drive business to ABTA members.
The two-week campaign with @janeytravels and @theheartstylist is targeted at both 16-24-year-olds and families.
By liking the influencers’ posts and by sharing their own travel plans, customers will be in with the chance of winning up to £300 in a foreign currency of their choice through ABTA Travel Money.
During this period, ABTA will also be running advertising on Instagram, Facebook and X (formerly Twitter).
Additionally, it will be sharing content on its own social media channels, with the hashtag #DreamingWithABTA.
It said its social media posts will emphasise that booking with ABTA ‘provides reassurance and expertise’ and will encourage customers to look out for the ABTA logo.
Following the initial two weeks of the campaign, ABTA will continue to share similar content across its channels and members will have the opportunity to use the assets on their own platforms.
After Christmas, there will be another marketing campaign launched by ABTA, to coincide with the peak booking season.
ABTA Director of Communications Graeme Buck said: “Gloomy November weeks can often prompt people to start thinking about where their next holiday might be.
“Through this dream-themed campaign, we’ll be tapping into that mindset, helping to drive them to an ABTA member when they are ready to book.
“Our research shows that 81% of people already associate ABTA with ‘confidence’; this further prompt to look for the ABTA logo should encourage yet more to book that next holiday with our members.”